Question
Children are an attractive target for marketers, both for products consumed directly by children as well as their ability to influence broader buying decisions within
Children are an attractive target for marketers, both for products consumed directly by children as well as their ability to influence broader buying decisions within the family. However, marketing to children is subject to scrutiny from an ethical perspective. Give examples of marketing targeted at children that you consider to be ethical and those you consider to be questionable, and why? What would you do differently?
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1119563097, 9781119563099
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