Question
Value-driven brands such as Walmart and McDonalds do well during economic downturns but what about high-end brands? You are the marketing manager of a luxury
Value-driven brands such as Walmart and McDonalds do well during economic downturns but what about high-end brands? You are the marketing manager of a luxury brand (pick any: clothing, footwear, car, etc.) during a recession. What would you do to maintain profitability while preserving the brand identity?
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Global Business Today
Authors: Charles W. L. Hill
5th Edition
978-0073210544, 0073210544
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