Value-driven brands such as Walmart and McDonalds do well during economic downturns but what about high-end brands? You are the marketing manager of a luxury brand (pick any: clothing, footwear, car, etc.) during a recession. What would you do to maintain profitability while preserving the brand identity?

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As the marketing manager of a luxury brand during a recession its essential to adapt strategies that maintain profitability while preserving the brands identity and exclusivity Heres a comprehensive a... View the full answer