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Chis experiences a sales decline and hires Closet Keepers, a research firm, to analyze customer reviews for sales improvement. Closet Keepers decides to gather background

Chis experiences a sales decline and hires Closet Keepers, a research firm, to analyze customer reviews for sales improvement. Closet Keepers decides to gather background information, including events and factors leading to the problem at Chis. In this scenario, Closet Keepers is conducting a
situation analysis
screening analysis
variable analysis
sampling analysis
symptomatic analysis
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