Cho has just started with a travel agency and has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Alan, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Alan$$s approach is based on

Multiple Choice

special incentives from tour operators.

economies of scale.

transaction$-$oriented marketing.

value cocreation.

premium pricing.