Cho ose a business (B2C or B2B) or non profit organ ization that could ben efit from a social media campaign and dev elop a campaign outline. Include the foll owing ele ments:

Specific campaign objectives (2 or more)

Iden tifi cation of the tar get aud ience

Desc ription of a concept for the message (content) based on the tar get audience

Des cription of the social media marketing activities

Once the out line compl eted , also dr aft an intro duction for your plan that ex plains why the social media initiative is important and ho w it integrates into the overall marketing activities of the business.