Chocolats Favoris is a company based in Lvis, on the south shore of Quebec City. Opened in 1979, this chocolate factory is a favorite of many Quebecers. Bought in 2012 by Dominique Brown, the creator of Beenox, the small chocolate factory in Lvis is thinking big, and even very big. With the opening of numerous branches throughout Quebec and the sale of some of its products at IGA, growth is going well.

WORK TO BE DONE:

By searching the Chocolats Favoris website (www.chocolatsfavoris.com) and other sources provided (the daily and business press - see next pages), identify the growth strategies put in place by Dominique Brown to develop his business.

Using the Growth Strategies Chart (Ansoff's Matrix), reflect on the strategies used by Chocolat Favoris since its creation to grow its business.

For the strategies that you think the company is following, present the information that leads you to justify your answer, and provide the source of the information.