Choose

1

consumer food brand. Investigate and explain how they use social media

to build community. Examples might include but are not limited to: Campbell's,

Prego, Wolfgang Puck, Heinz, Soy Good, Kellogg's, Maple Leaf, Tropicana etc.

a) Explore and describe the uses of social media (Facebook, Pinterest, Instagram,

Twitter, blogging and others). (4 marks)

b) Identify 5 to 7 key attributes of their social media strategy. Use screenshots to

demonstrate their use and use tables to summarize your key findings.

(6 marks)

c) Research and visit

at least two

third-party websites (journals: business and

academic; blogs) for analysis. Describe the successes and the challenges that your

chosen food brands faces.

(5 marks)

Provide an introduction and a conclusion.