Choose 2 of the following five questions.

1. Name four of the mediums that the attention-capture industry went through between the mid-1800s and today in its bid to capture our attention? Discuss the strengths and weaknesses of each.
2. What is the biggest difference between broadcasting's earliest days and the 21stCentury in terms of marketing products and ideas?
3. Discuss the causes of 1950s conformity (in terms of media) and the backlash of the 1960s. Does this reflect any long-term trend in attention harvesting, according to Wu?
4. What paradigm shift happened in the late 1990s in the attention-capture industry?
5. Discuss Tim Cook's 2011 speech in Washington and the innovation to Apple's products that followed. What was the reaction of the attention selling industry? What general effect has it had on the way people interact with the Web?