Question
Choose a beverage product (For example ginger ale) and make an adapted version of it and explain how you will market it. Explain your product
Choose a beverage product (For example ginger ale) and make an adapted version of it and explain how you will market it. Explain your product and the other 4 P's: promotion, place and price. Your product marketing plan will include the following sections:
Executive Summary
Situation Analysis
SWOT/TOWS
Marketing Strategy
Marketing Promotions/Tactics
Financials
Controls
References
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
