1. Choose a brand (Clarins) in the cosmetic industry that is sold locally.

Chosed Brand: Clarins

1. How much is the latest brand value for that Brand A? (2 Marks)

2. Choose a product from Brand A's products. In which PLC stage is this product of Brand A currently in? Support your answer with TWO (2) characteristics related to the product. (6 Marks)

3.Identify TWO (2) third-party certifications and/or cause marketing associated with Brand A. From a branding perspective, elaborate on the benefits of that certification and/or cause marketing to Brand A's brand image. (8 Marks)

4. Branding is a means to distinguish the goods of one producer from those of another. The key to branding success is to establish both points of parity and points of difference. Determine the Points of Parity (POP) and Points of Difference (POD) for Brand A as compared to its competitors in Question 4. (4 Marks)