Choose a brand in your home market that you think is an icon of your local culture and conduct a cultural audit. Provide some descriptions of your selected brand (images, website link, or short description is highly suggested). Follow these steps: 1 Describe the culture: cultural orientation, value-priorities, core beliefs, etc. , Analyze the brand on: Country-of-origin associations (strong or weak?) Brand associations with potential cultural meanings (describe in detail) Cultural authority/stature: is the brand active in cultural discourse? Does the brand promote a conversation around important cultural issues (past or current)