Choose a brand with existing online and offline retail channels, and answer the following:

1. Understand and analyze the brand's offer and their target customers' buying behavior
2. Evaluate their existing omnichannel and cross-border strategies to provide product information and to fulfill purchases and deliveries to their customers.
3. Evaluate their existing cross-border strategies to provide product information and to fulfill purchases and deliveries to their customers.
4. Recommend how they can take advantage of new technologies to enhance their customer experience. (AI, IoT, VR & AR).
5. Evaluate their customer data ethics strategies.
6. note : topic is tanishq jewellery brand