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Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to

Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to this organization. Provide a set of recommendations specifically describing mobile e-commerce strategies that you believe would be valued by the majority of their customers. ( 600 words)

Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In 1000 word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services.

What specific value or customer needs are being served via these mobile services?Do you find that you value the features offered by these mobile services? Support your position with specific examples. How might the mobile services of this company be improved? Again, support your argumentation with specific examples.What ethical issues surround this deployment of mobile commerce?

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