1. Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing.
2. Discuss the following items about your selected company:

a. The company's strategic objectives (mission, visions, strategic goals, and ultimate goal)

b. The company's market objectives (market development, market penetration, diversification, and product development)

c. The company's customer objectives (what kind of relationship does the organization want to have with its customers, what kind of profile does the company want to have in terms of customer branding?)

d. The company's collaborator objectives (collaborating with a strategic partner)

e. The company's competitive objectives (competitive positioning - top three competitors)