Question
Choose a business that you would like to use to evaluate a company's strategic and market objectives. make sure to indicate which company you are
- Choose a business that you would like to use to evaluate a company's strategic and market objectives. make sure to indicate which company you are using.
- Provide a discussion about the following items relating to your selected business.
a. The company's ultimate strategic goal
b. A market development opportunity for the company
c. A market penetration opportunity for the company
d. A diversification opportunity for the company
e. A product development opportunity for the company
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
