Choose a Business to Business (B2B) Selling Scenario which can be a product or service of your choice addressing: (The product/service cannot be the same for both customers)

1. A Business that you sell face-to-face 2. A Business that you need to sell online (given the predicament we currently find ourselves in.)

Customize: How would you custom-tailor your selling effort (B2B) to both scenarios of customers? The one that you sell face-to-face and the one you sell online? Give clear B2B examples.