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Choose a company and describe what you think their strategy is to get their product to market. Understand levels of corporate strategy-performance criteriaand mission statements

Choose a company and describe what you think their strategy is to get their product to market.

  1. Understand levels of corporate strategy-performance criteriaand mission statements
  2. Understand how to assess market and industry attractiveness based on major environmental forces that affect consumer and business buying behaviour
  3. Describe the alternative corporate growth strategies available for consideration by strategic planners

This is a question of marketing strategy, and citations must be referenced and documented, if any.

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