Choose a company for which you might be interested in running a paid search campaign. Ex: HealthyTeeth.ca (make sure your example is unique, in other words do not discuss with classmates!)

Describe what your goal for paid search would be and how you would measure success. (SMART format.)

Explain how you would target the campaign (geo, language), what your ad groups would be (create 3 ad groups), and which ad extensions you would use that would be relevant. Remember to include keywords and ads for each ad group.

Explain why your choices were important.