Choose a company in which you are interested. Consult recent annual reports and Internet sources to find out what new products that company has brought to market in the past year or two. Are those products truly new innovations, or are they simply extensions of existing products? What considerations likely guided the company in its product development efforts? Write one or two paragraphs on how you arrived at your answer. This written assignment must adhere to APA style guidelines. APA writing resources are available in the Blackboard Tools & Resources folder.

1 page MIN. needed