Question
Choose a company (local or global) and provide the following requirements, from the viewpoint of what you see that they showcase publicly (ie on their
Choose a company (local or global) and provide the following requirements, from the viewpoint of what you see that they showcase publicly (ie on their website, advertising, etc):
- The company's mission statement
- The company's business portfolio
- Identify its product/service offerings using the BCG Matrix.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
