Choose a company Macy's or any clothing store. Use the "SWOT S: TOWS Template" attached here to list the company's strengths, weaknesses, opportunities, and threats. Note: you will ONLY fill out the white boxes, not the yellow! Add or delete numbers as needed. Remember that strengths and weaknesses are INTERNAL factors that are true of that particular company. Opportunities and threats are EXTERNAL factors that apply to all competitors in the industry. Be careful here if the opportunities listed are specific only to your chosen company rather than to all competitors in the industry, then you may be listing strategies rather than opportunities. SWOT & TOWS Template Internal Factors Strengths: Weaknesses: 2. 3. 4. 4. 5. 5. External Factors 6. Opportunities: SO Strategies: WO Strategies: 1. 2. 3. 4. 5. Threats: ST Strategies: WT Strategies: OusWNY