Choose a company that you identify with. It can be any sort of company; a car brand, clothing, shoes, video game manufacturer, etc.

Write down what it is you like about that company; what is it that inspires you to support it over similar brands?

With that in mind, answer the following questions:

What is their "why?" Are they operating from the inside out of Sinek's Golden Circle? What is it about their marketing with which you identify?