Choose a company that you identify with. It can be any sort of company; a car brand, clothing, shoes, video game manufacturer, etc.

Write down what it is you like about that company; what is it that inspires you to support it over similar brands?

With that in mind, answer the following questions:

• What is their "why?"
• Are they operating from the inside out of Sinek's Golden Circle?
• What is it about their marketing with which you identify?

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action (Simon Sinek's Golden Circle- for reference)