1. Choose a company to use for this discussion. The company can be a U.S. firm, or a firm from any country that is easily researchable using Internet search engines.You may use the same company that you have used in previous discussions, or you may choose a different company.
2. Identifythe name of the firm, and provide a brief description of the goods and/or services that the firm produces.
3. Choose one product (good or service) that the firm provides, and base your responses to the questions below on that product.
4. Describe how the price changes of the firm'sproduct can signal value for producers/sellers or consumers/buyers, using the company you researched.
5. What would an increase/decrease in the company's product price say to competitors?
6. What would an increase/decrease in the company's product price say to consumers?
7. What role would technology play in increasing/decreasing firm prices?