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Choose a company whose products you are familiar to use as the example for this exercise. They must produce a tangible product. (No services allowed.)

Choosea company whose products you are familiar to use as the example for this exercise.

  • They must produce a tangible product. (No services allowed.)
  • Must be a real company.

Identifythe important attributes for your chosen product and select two key variables for your perceptual map.

Preparea perceptual map for your chosen product/brand.

  • Use a minimum of seven competitors
  • Rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Createa 10 to 12-slide Microsoft PowerPoint presentation with notes including the following:

  • Summary slide
  • Target market - this should take up four slides.One slide for each element of the target market.
  • Perceptual map
  • Map placement explanations
  • References
  • Place your explanations in the note section.

Explainwhy you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Explainyour target market.

  • Cover all four variables - demographic, geographic, psychographic and behavioral.

This will not be presented in class.

Formatyour slides consistent with APA guidelines.

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