Question
Choose a company whose products you are familiar to use as the example for this exercise. They must produce a tangible product. (No services allowed.)
Choosea company whose products you are familiar to use as the example for this exercise.
- They must produce a tangible product. (No services allowed.)
- Must be a real company.
Identifythe important attributes for your chosen product and select two key variables for your perceptual map.
Preparea perceptual map for your chosen product/brand.
- Use a minimum of seven competitors
- Rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Createa 10 to 12-slide Microsoft PowerPoint presentation with notes including the following:
- Summary slide
- Target market - this should take up four slides.One slide for each element of the target market.
- Perceptual map
- Map placement explanations
- References
- Place your explanations in the note section.
Explainwhy you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Explainyour target market.
- Cover all four variables - demographic, geographic, psychographic and behavioral.
This will not be presented in class.
Formatyour slides consistent with APA guidelines.
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