Choose a company with which you are familiar. It can be the company you work for, that someone you know works for, or a company with which you have done business.

Address the following:

1. Analyze the companys strategic approach and why it works for them

2. Low Cost?

3. Differentiation?

4. Focused Low Cost?

5. Focused Differentiation?

6. Explain how they differentiate themselves from their competition

7. Describe their competitive advantage and whether or not it is sustainable

8. Explain how their mission and vison statement support their strategic approach.

Use APA formatting guidelines. For this assignment, use no more than 1500 words, excluding titles, footnotes, charts, tables and annexes. Be sure to have at least 5 peer-reviewed sources for your major points.

Reading: Thompson, Peteraf, Gamble, Strickland - Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Chapter 3.

Michael E. Porter Competitive Strategy: Techniques for analyzing industries and competitors. Chapter 2.

Colin White Strategic Management. Chapter 9 & 10.