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Choose a company you are familiar with. As the marketing manager what sources might you use to develop new products? How could you use the
Choose a company you are familiar with.
As the marketing manager what sources might you use to develop new
products?
How could you use the companys website to generate ideas for new
products?
What new products do you think this company should pursue?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
