Question
Choose a Consumer Goods Producer that you believe is successfully practicing differentiated targeting as their segmentation strategy . You CANNOT use either General Motors or
Choose aConsumer Goods Producerthat you believe is successfullypracticing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook.Identify/Explain the level of involvementmost likely used in the decision to purchase this product as well as anyrelevant situational influences on the consumerthat could arise in the purchase of this product.Finally,explain thebase/bases of segmentation used for each segmentand how thestrategy is effectively implemented through the4P's,particularly thechosen brand namefor each targeted segment.
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