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Choose a country that interests you and has significant cultural differences from your home country (US). Now imagine that you are creating a new marketing
Choose a country that interests you and has significant cultural differences from your home country (US). Now imagine that you are creating a new marketing plan for a company that wants to extend its market into that country. Then, describe what you will need to take into consideration as you develop your strategy, and how you will handle the differences between the two culturesparticularly differences that involve ethical issues. Make sure to address: Sociocultural forces Economic forces Political/legal forces Technological forces Ethical issues
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