Question
CHOOSE A firm in terms of strategic direction, empowerment and the ability seize new opportunities where are the gaps in your firm? what results from
CHOOSE A firm in terms of strategic direction, empowerment and the ability seize new opportunities
where are the gaps in your firm?
what results from these gaps?
do you think your firm is truly competitive
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
