Question
Choose a firm that you are familiar with. Explain the elements of the existing marketing mix and discuss how these elements are practised in the
Choose a firm that you are familiar with. Explain the elements of the existing marketing mix and discuss how these elements are practised in the selected firm. Recommend improvements to the marketing mix the management can make of selected firms.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
