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Choose a laundry detergent brand that is available in local marketplace, for example: Omo, Ariel, Aba, Viso, or Surf. Describe and evaluate the segmentation, targeting,

Choose a laundry detergent brand that is available in local marketplace, for example: Omo, Ariel, Aba, Viso, or Surf. Describe and evaluate the segmentation, targeting, and positioning

(

STP

)

strategies adopted by the chosen laundry detergent brand.

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