Choose a local firm in the UAE that is considering entering a specific foreign market. This firm may be an existing one or a hypothetical/proposed firm not in existence yet. Examples of such firms may be local perfume manufacturers (such as Ajmal, Rasasi) or local date producers or a chain of Arabic food, clothes manufacturers or any such examples. Write a report which includes the following:

1. A brief company background including a description of the companys existing or proposed products and services and existing (or proposed) operations. 250 words

2. Choose a specific foreign market (country) that the company wishes to enter and give reasons why you are considering entering this market. Why do you think this is a good market to enter? A detailed analysis is conducted in the questions below, so this should only include initial reasons for considering this market 250 words

3. Conduct a PESTEL analysis of the foreign market/country 500 words

4. Evaluate the market and industry environment in that country. Use Porters five forces framework to aid you in performing the competitive analysis. 750 words

5. Based on your analysis above, suggest a suitable entry mode into the foreign market and include your justifications for choosing this model. Discuss the advantages and disadvantages of your choice of entry mode 500 words 6. Recommend an overall corporate market strategy, including choosing the target segment, pricing, distribution and promotion of your products and services in the chosen foreign market. 750 words