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Choose a marketing research topic. Identify a marketing problem or an opportunity of your interest that you may want to provide solution to or you
- Choose a marketing research topic.
- Identify a marketing problem or an opportunity of your interest that you may want to provide solution to or you want to explore.
- Identify the UN SDG Goals in coming upwith the problem/ opportunity.
- How and why has the problem/ opportunity emerged?
- Identify the related study.
Cite the references
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
