Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions. (80-100 words) 1.Justify you answer using the theory from the lecture/textbook. Does the packaging help to: Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist in at-home storage Aid product consumption 2. You do not need to justify all 5 factors, discuss any 2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions. (80-100 words) 1.Justify you answer using the theory from the lecture/textbook. Does the packaging help to: Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist in at-home storage Aid product consumption 2. You do not need to justify all 5 factors, discuss any 2