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Choose a popular tourist destination in the Asia-Pacific region or in Australia. Explain the role of digital marketing in promoting this destination 1. Define and
Choose a popular tourist destination in the Asia-Pacific region or in Australia. Explain the role of digital marketing in promoting this destination
1. Define and explain the destination image
2. Describe the selected destination's consumer appeal
3. Identify challenges and opportunities of using websites and social media for promoting the selected destination
4. Provide recommendations on how the destination can address challengers you have identified in part 3.
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