Choose a product ( good or service) your firm offers ( if your firm is B2C or otherwise inappropriate, use laptops for student use in a university setting)

1) Create a typology of buyer benefits for he product ( one or two per box)

2) For this product, create a more comprehensive list of buyer benefits (about 10). Match each to the appropriate memeber of the OBC. You can model this to Interactive 1 or use another form to demonstrate the links.