Choose a product or service and detail the following items and how you would launch your product internationally. Choose one country or International area (e.g. Asia, Europe, etc.) in which you will launch your product abroad.

Detail the background of this international local by doing research as to the culture, customs and anything relevant to the industry for your business, product or service being sure to cite your sources.

And finally, give a detailed description of how you will market your product to this international area including how you will change your packaging or marketing message for this new market.