Choose a product or Technology. Interview 5 consumers who buy that product or use that technology. Ask them what major problems they have with that product/ technology (or what major things they dislike about it). Then, ask them to describe the attributes of the "PERFECT PRODUCT" that would satisfy all their needs and replace the existing product. Next, Interview the representatives of 5 companies that offer the product that offer the product/ technology and ask them what they believe are the major problems customers' experience with their product. Come up with some futuristic solutions.