Choose a Product, Service, Company or Idea:

Show how the marketing mix is developed and implemented for chosen product, service, company or idea:

(i) Identify the unique selling features that create value

(ii) How is the competitive advantage established in the market? How do you compare your offerings with your competitors?

(iii) What is the target market(s)? How is the market segmented?

(iv) How is the product differentiated and positioned before the target market?

(v) What is the pricing strategy?

(vi) What is the Place Strategy for your product, service, company or idea?

(vii) What is the promotion strategy?

Give reference if required.