Choose a product (The Zero Chicken Burger KFC) of a brand from the food and beverage industry that endorses zero waste or eco-friendly. The product must have been in the Malaysian market for at least 6 months (to ensure viability of information).

1 Level of Competition: name all the identified products. Must adhere to need-based model (direct and indirect competitive and so on... in details)

(NEED MORE EXPLANATIONS IN DETAILS)