Choose a product/brand for which cross-cultural marketing approaches have been employed within the last ten years, and critically examine the following:

Critically discuss the specific cultural adaptations made to the marketing strategies, including advertising campaigns, using Hofstede's cultural dimensions model and other consumer behavior theories to inform the discussion.

Using consumer behavior theoretical perspectives, discuss the weaknesses and identify the opportunities for further improving the cross-cultural marketing strategies, and thereafter, make specific recommendationsin line with the opportunities identified.