Choose a publicly traded company that you are familiar with. Go to the selected company$$s website and look at their annual report $(10$k$).$ If you prefer, you may also go to the Securities Exchange Commission$$s EDGAR database and download the annual report. In researching the company, determine the company$$s critical success factors. Explain what you believe the critical success factors are, and what the company needs to do to either gain a competitive advantage, or maintain their competitive advantage.