Choose a real company/organisation or create fictional one.

Task 1:

Write proposalfor the creation of tools and techniques that are suitable within a divergent media environment in relation to this chosen company/ organization.List at least5tools and techniques.

Task 2:

Create tablein an Excel spreadsheet showingan estimation ofthe costsof each tool and techniqueyou have created. Explain which one of the techniques would be the most cost-efficient for the companyand why.

Create PowerPoint Presentationto present the proposalin10 slidesand integrate your Excel sheet tablein your presentation.

The PPT must:

• explain why you have chosen the integrated marketing tools you have selected
• explain how you are using these tools in a divergent media environment
• explain how this is a customer-centric approach
• explain how these tools will be effective

Save both your PowerPoint presentation and Excel spreadsheet underyour_name_proposal.