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Choose a recent television commercial and identify the objectives each appears to attempt to accomplish. Inquiry: If you were a marketer working for this company,

Choose a recent television commercial and identify the objectives each appears to attempt to accomplish.

Inquiry: If you were a marketer working for this company, what procedure would you use to measure the effectiveness of this commercial?

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Objectives of a Television Commercial 1 Brand Awareness The commercial may aim to increase awareness ... blur-text-image

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