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A me-too brand can employ a variation on central positioning by inhabiting a clone position. (Apply walmart to this strategy under central positioning strategy and
A "me-too" brand can employ a variation on central positioning by inhabiting a clone position. (Apply walmart to this strategy under central positioning strategy and how does walmart uses "me-too"?
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Answer In the context of central positioning strategy a metoo brand li...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
