1. Determine the term "culture." Describe one analytical framework that may be used to measure and analyze the culture of a society.

 

2. Religion is an element of culture. How does the religion of the host country impact the role of global marketing manager?

 

3. How does exchange rate instability impact the operations of the global marketing firm?

 

4,. Why is it often difficult to impose sanctions multilaterally? Give one example in which consensus to impose sanctions was achieved and one in which there was a failure to achieve consensus.

 

5. Identify four ways in which international marketing research differs from domestic marketing research.