Choose a region, province or major city.Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination.

I choose Sofitel hotel and city Queenstown.

instructions

• Introduction - describe the current situation regarding tourism and accommodation in your chosen destination. in this give the full introduction about sofitel
• describe the relevant factors of Sofitel hotel external environment. you have to do Pestel analysis of sofitel hotel
• Competition analysis - identify the various competitors within the destination in this question think about micro environment , different levels of competition simply talk about sofitel hotel so what are the direct competitor ,second level competitor and third level competitor .
• Market analysis - describe the market segments that come to the destination and/or wider region. so if its queenstown so it has to be your view point but according to queenstown market , so market analyasis but segments you going to choose. its comes in queenstown
• Develop a mission statement for sofitel hotel
• Present a brief SWOT analysis for the sofitel hotel. strength , weakness ,opportunities and treats explain each point with full explanation and examples
• Target market strategy - identify in detail the primary, secondary, and various tertiary market segments you will target. define the market segments of sofitel hotel, segments is Geographic , Demographic, Psychographic, Behavioral segmentation
• Product strategy - identify what different products you are planning to offer to the identified target markets (including details of the proposed facility, package arrangements, etc.) so in this you have choose a product and the product is floating paradise bar so you are planning to offer this in queenstown Lake wakatipu.
• Competitive and positioning strategies - explain your strategies for competing with competitors in order to break into the market so in this explain your strategies you going to apply to break into the market. also include positioning of sofitel hotel. product differentiation, choosing and implementing a positioning strategy, selecting the right competitive advantage for sofitel hotel
• Conclusion

please explain each point with full explanation.