Choose a region, province or major city.Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination.

I choose Hilton hotel and city Queenstown.

instructions

Q 1 Present a brief SWOT analysis for the Hilton hotel. strength , weakness ,opportunities and treats explain each pointand examples. Do not give single line on each point. Give separate explanation on each point .give long information

Q 2 Target market strategy - identify in detail the primary, secondary, and various tertiary market segments you will target. define the market segments of Hilton hotel, segments is Geographic , Demographic, Psychographic, Behavioral segmentation explain each segment with separate explanation,.