Question
Choose a region, province or major city.Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal
Choose a region, province or major city.Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination.
I choose Hilton hotel and city Queenstown.
instructions
Q 1 Present a brief SWOT analysis for the Hilton hotel. strength , weakness ,opportunities and treats explain each pointand examples. Do not give single line on each point. Give separate explanation on each point .give long information
Q 2 Target market strategy - identify in detail the primary, secondary, and various tertiary market segments you will target. define the market segments of Hilton hotel, segments is Geographic , Demographic, Psychographic, Behavioral segmentation explain each segment with separate explanation,.
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