Choose a research topic list below.

Why you chose this research topic (personal interest, company project for a group member's friend, etc.

What industry/area did you do to this research?

Reference: Basic Marketing Research, Customer Insights and Managerial Action, 9th Edition, Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr.

1. Company projects: Perhaps you know of a company that could benefit from some research on a particular problem/opportunity they are facing? How might information on the company's customers, competitors, products or services be helpful? Is there information that would help the company increase business or solve a manager's problem?

2. College interest projects: Often, professional organizations or special-interest groups within the college are good candidates for research projects. Examples include sports teams, campus business services, the health center, dining facilities, academic clubs, etc. Are students aware of the existence of the product/service? What is the image or perceptions of these organizations? How might these organizations improve their products or services? Perhaps the college might benefit from the addition of a new program or service?

3. Personal interests: Are there any particular areas in business that you find interesting? Have you often thought that certain information on a particular topic would be interesting to know? Are you thinking about exporting a product and would like to find out whether consumers would be interested in your product/service?